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Content Marketing Specialist (Cedar Rapids, IA)
CEDAR RAPIDS IA 52401
Category: Banking
  • Your pay will be discussed at your interview

Job code: lhw-e0-88395097

Company Profile

Great America Leasing Corporation

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Summary

  Job posted:   Tue Apr 17, 2018
  Distance to work:   ? miles
       
  1 Views, 0 Applications  
 
Content Marketing Specialist (Cedar Rapids, IA)
Content Marketing Specialist (Cedar Rapids, IA)









Position Summary



About GreatAmerica:


GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors and dealers be more successful and keep their customers for a lifetime. While GreatAmerica has grown to more than 500 team members, our entrepreneurial spirit remains and endless opportunities lie ahead. We have experienced unparalleled year over year growth since our founding in 1992. GreatAmerica is structured in cross functional teams that allow individuals to make informed decisions that benefit the company and our customers. There is no doubt in our minds we are building the greatest company of its kind, offering the finest products and services available anywhere. When you are part of the GreatAmerica team, you are part of the future, part of an opportunity to grow professionally and to reach your potential while enjoying your work.


About this position:


We are looking for a talented content creator to write and produce various projects and blogs regularly, to expand our business unit's digital footprint, awareness, subscribers, leads and cross-selling efforts. This role requires a high level of creativity, attention to detail, and project management skills. This individual will be in charge of attracting targeted site traffic, converting that traffic into new leads for the business unit (and cross-selling current customers), nurturing those leads, and providing "marketing assists" for sales to close. Long-term dedication is preferred. We are looking for someone who will dig in to understand our customers and grow with us for many years.


This position will support marketing and communications and establish and maintain industry expertise for the Office Equipment Group. The Content Marketing Manager will work closely with the Director, Strategic Marketing, and assist with a variety of marketing initiatives that help align sales and marketing. The successful candidate will be a team player that will have proven experience in the planning, development and implementation of content marketing strategies and activities. Primary responsibilities include writing, editing and designing content for digital marketing and communication material, and assisting with a variety of creative marketing functions, trade shows and industry events.


Specific responsibilities include:




+ Along with the Director, Strategic Marketing, Office Equipment Group, this person will develop, coordinate and schedule consistent marketing campaign content to attract, engage and convert our target personas.



+ Write and create various types of optimized content on a consistent basis, including blogs in support of other projects and to attract site visitors through search, social media, and our email subscribers. (Examples include blogs, whitepapers, infographics, guides, video/video scripting, case studies, etc.).



+ Build and manage our editorial calendar and grow our subscriber base by providing them regular, helpful content that's in-tune with their needs.



+ Collaborate with sales, other marketing team members, technology liaisons, as well as internal and external subject matter experts to produce relevant content that meets the needs of both key stakeholders and our target audience.



+ Grow new leads and cross-selling leads by converting site traffic through calls-to-action, website landing pages, lead generation content and nurture campaigns.



+ The successful candidate will be highly creative and develop fresh internal and external ideas for projects and communications.



+ Provide marketing support for our sales team, as well as industry events, hosted events and webinars.





+ Adapt and learn new technology applications and contribute to the execution and design of marketing and communication materials leveraging company software and tools.



+ Analyze and report on content performance and ROI. Manage to KPIs and use data to continually optimize our process to convert customers; the ideal candidate will not be afraid to experiment and test.



+ Maintain current and thorough understanding of the Office Equipment Group market and B2B U.S. customers we serve.



+ Assist in the maintenance of a consistent, positive image for the company.



+ Attendance during business hours with minimal absences per the GreatAmerica attendance policy is expected. This includes some participation in out of town work that requires nights and weekends.







Position Qualifications



Education, experience and skills required:


For this position you must have a Bachelor's degree in Marketing, Journalism and/or Communication Majors preferred. We are seeking an individual with 2-5 years' of content development and campaign creation experience. Experience with an inbound marketing platform and proficiency in the Hubspot suite of marketing automation tools is a plus. Strong writing, proofing and editing abilities is required. Attention to detail in managing projects and creative development and execution of marketing programs and materials is a must.


Competencies required for all GreatAmerica team members: Honesty/Integrity, Customer Oriented, Accountability, Tenacious, Communication Skills (Oral & Written), Adaptability


Competencies required for this position: Creativity, Curiosity, Communication (Written and verbal), Detail Oriented, Project Management, Reliability, Self-Motivated, Time Management, Working Under Pressure, Multitasking


Computer Skills: Microsoft Office Suite, Adobe InDesign Creative Suite, aptitude to learn Hubspot Marketing Automation Software, Microsoft Sharepoint and Salesforce.com Customer Relationship Management Software, and other marketing and presentation software as needed. Experience in HTML/CSS a plus.

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